Ideas / experiments / insights
SEO, AEO, GEO & AI Search Articles
Explore practical guides on technical SEO, answer engine optimization (AEO), generative engine optimization (GEO), and AI search visibility. Read about crawling, content discovery, LLM citations, and search performance measurement.
Published articles
6 articles
How ChatGPT Selects Brand Images in Visual Answers
A proposed framework for investigating image selection, metadata, and source attribution in AI answers.
2 min readFrom Rankings to Citations: Measuring AI Search Visibility
A practical measurement plan for mentions, citations, and brand visibility across AI platforms.
2 min readUnderstanding Query Fan-Out in AI Search
A research checklist for exploring how broader questions can branch into smaller information needs.
1 min readTechnical SEO for AI Crawlers
A baseline checklist for making published content accessible, readable, and easy to inspect.
1 min readBuilding a Repeatable AI Research Workflow
A small, reviewable workflow for organizing prompts and preserving observations.
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