About / The person behind the notes
About Shanmugaraj — SEO & AI Search Research
I'm Shanmugaraj, a digital marketer, SEO/AEO/GEO researcher, and AI search strategist based in Chennai, India. I work on search visibility and content strategy, and write That's SEO Bro to document methods, explore questions, and share practical ideas.
What I work on
SEO
Technical SEO, content strategy, and search visibility.
AEO
Answer engine optimization and AI-powered answers.
GEO
Generative engine optimization and LLM citations.
Agentic AI
AI agents, automation, and next-generation search.
My publishing focus includes technical SEO and crawl access, answer engine optimization, generative engine optimization, AI search visibility, and LLM citations. The aim is to make questions and methods easier for other practitioners to inspect and adapt.
Why this publication exists
Learn. Test. Write. Repeat.
Search is changing. The questions that interest me sit between traditional search engines and the AI systems people increasingly use to find answers. That's SEO Bro is my independent personal publication, research notebook, and professional portfolio.
The articles explain practical concepts and methods. The research notebook develops testable questions and measurement plans. The News feed is for sourced digital marketing updates and original commentary.
Editorial principles
- Check facts and attribute sources. Link to inspectable source material for announcements and factual claims, and distinguish source statements from commentary.
- Label the state of the work. A proposed method is a plan, an observation describes a stated context, and a completed experiment needs its actual setup and results. Current research notes are frameworks and proposals.
- Make original experiments reviewable. When reporting one, explain the question, observation window, procedure, sample, and limitations rather than suggesting a universal platform rule.
- Keep uncertainty visible. Separate observations from possible explanations. Revisit a note when evidence changes; show an updated date when a substantive revision is recorded.
These are publishing standards, not claims that every proposed study has been completed or that a method guarantees rankings or AI citations.
Contact
Let's compare notes.
Have a research question or a collaboration in mind? The best place to reach me is LinkedIn.